Customers enjoy the convenience of direct marketing as they do not have to battle traffic, find a parking space, or shop through stores. Often they can simply order from a catalog using the telephone or while shopping online and never even have to leave their home as good are shipped directly to their doors.
Buying through direct marketing channels is also private and easy and does not have to involve a face-to-face interaction with a salesperson . Direct marketing can also offer a wider selection of products while making comparison shopping easier with greater access to alternative or competing products. Finally, direct marketing is immediate and good can be purchased immediately in the exact desired configuration. In short, direct marketing can be fun, save time, offer a broader selection, allow comparison shopping, and allow the individual to direct-order customized products. Sellers also enjoy many benefits of direct marketing. It is a great tool in customer relationship building as it provides direct communication with customers.
Direct marketers can also gather a great deal of information about their customers that not only enables them to provide addition value through new products and services, but it also allows them to more precisely target who likely customers are. Direct marketing also can reduce costs (minimize overhead of retail space, utilities, etc.) while increasing the speed and efficiency of the operation.
The greatest benefit of direct marketing is that it allows sellers to customize offerings, create ongoing relationships directly with customers, preserve privacy, and constantly adjusted to improve response rates.