Direct marketing is also referred to as direct-response marketing or direct-response advertising. Direct marketing also involves a person being targeted as an individual, and the marketer attempting to promote a product or service, or attempting to get the person to request additional information about a product or service.
Direct marketing is a sometimes controversial sales method through which advertisers approach potential customers directly with products or services. The most common forms of direct marketing are telephone sales, solicited or unsolicited emails, and mailed catalogs, leaflets, brochures and coupons. In most cases, the goal is to inform customers of products or services that they may need without waiting for customers to initiate contact. Particularly online, the practice has received a lot of criticism when it comes to personal privacy and data tracking. The practice is nevertheless very successful, however, which motivates many marketers to continue despite the possible risks and downsides.
Direct marketing campaigns benefit from in-depth research that produces targeted demographics and territories. Develop a clear and simple message and deliver it in a sincere and genuine manner. Timing is very important; work to contact consumers at their convenience, not yours. Avoid telemarketing during dinner hours and interrupting businesses when they are busiest; for example don’t try and speak to an owner of a restaurant during meal times, or a hair stylist during the evenings or weekends.
Direct marketing usually is carried out through telephone , direct mail, direct-response broadcast advertising , online computer shopping, and cable television infomercials and home shopping networks.